This article can transform your blog traffic! 6 steps toward a perfect Pinterest image that will drive traffic toward your blog. Blogging tips, Pinterest tips

6 Steps toward a Perfect Pinterest Image

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In this week’s installment of my blog design series I will give you some pointers for making a perfect Pinterest image. Last week I taught how to use an awesome cheap or free web app BeFunky to make your images. This week I will discuss what qualities you’ll want in this image.


This article can transform your blog traffic! 6 steps toward a perfect Pinterest image that will drive traffic toward your blog. Blogging tips, Pinterest tips


Pinterest can be a real driver of traffic. Without Pinterest, Moms & Crafters would have about a quarter of the traffic that it currently has. You probably found this post on Pinterest too. It took a while to get here. Next week I will be taking a break from the series (here’s your heads up). After that, I will share my pinning strategy that is working out great, in addition to more information on the power of Pinterest. The first step, though, is to have a perfect Pinterest image on every post.


Disclosure: this post contains affiliate links.


How to make a perfect Pinterest image: 


1. Vertical

This is possibly the most popular tip you’ll see. Your image should always be vertical – meaning portrait mode. You can see from the way the feed is set up that vertical images stand out, and have more real estate, since Pinterest first limits the width.


perfect pinterest image 1


You can also see that it limits the height eventually too, so making crazy long collages no longer will “conquer the feed.” You can see the ideal sizes for Pinterest and all social media images here. 


2. Great photo/imagery.

It should be sharp, clear and bright. See how to take better blog photos here, and my favorite blog photo editing tools. You can also look toward BeFunky for fixing the images.

For non-craft or recipe posts, you might want to use a descriptive image, or a great stock photo. 


3. Clear Agenda

Your cover/hero image should sum up your post, giving pinners a clear message of what to expect. The issue with very long images is that the bottom is often cut off. If you want to make a super-long collage graphic for Pinterest, make sure to START with a clear, bright image of your final product.

If your post is a roundup of multiple things – show it. For example, a roundup of multiple product suggestions should show more than one product. A roundup of various crafts should show a few crafts. It does not need to have every one, but multiples already show the pinner that there is more to be seen.


4. Don’t disclose everything

You want your repins to end up with clicks through to your blog. Make sure you don’t give everything away in your image! The truth is, for many crafts this is hard, as people can somewhat figure things out by seeing it. But if you include images of the steps for making it, thy  most definitely don’t need to click through!

Another example of disclosing everything is an infographic, or similar image that gives away actual information for an article, such as the image below. This is great to make for fun, but not to rely on actually driving traffic to that specific article.

Make pinterest images


5. Be Bold

Make a Pinterest image that stands out and is bold. I have read in the past that red-toned/warm images get more repins. I have not seen that in action, however I do know that those colors are bolder and stand out more. Bolder images I HAVE seen get much more action.


6. Text that stands out. 

Text is a bit of a controversial issue here, so I will speak as a pinner, not as a blogger. I like to know what your post is about, especially with handmade goods that look professional… I am careful not to pin handmade merchandise as “DIY” so I would love to see text that shows that it is indeed a link to a “DIY” or craft.

Text helps you big time with #3, especially when you’re dealing with an article, not a craft or recipe. The boldness of the text should depend on what kind of pin you’re dealing with. A craft can have subtle text, and an article should have bold text. A recipe doesn’t need any text in my opinion, but as a pinner I still like to see it.

Make sure your text stands out on the background. You can do this by using an outline, drop shadow, or a shape behind the text when it does not occur naturally.  Make sure to retain legibility. 


Images that illustrate these steps: 


I will include some case studies from my own blog, so that you can see the points above illustrated. These are some of my top performing pins (as measured by visits to my blog). Some are continuously top pins, and some were at one point. I have linked to them for your convenience.  These are my top referring pins of all time:


teen crafts


It has a clear agenda, is bright, but does not disclose everything. The text is bold and understandable.


23 more cool crafts for teens - a list of crafts from various bloggers using various techniques geared toward teenage girls and boys! These include tech, themed crafts, jewelry and other wearables, and more. Most of these are very functional, creating a positive experience for teens and tweens.


The above post did so well, it inspired this follow up, which follows the same rule and is also doing very well.

finger foods for first birthday

This one is a bit of a mystery to me. It was an old pin that suddenly took off like crazy. Today, I would probably include a couple more foods in the image. But I can attribute its success to very bold text and a very clear agenda. It also doesn’t disclose too much.




You will absolutely love this fun list of unconventional craft supplies that are easy and cheap to stock! And it also includes lots of crafts to make with them (including plenty of upcycled crafts)



This new-ish post has taken off to a great start! It contains subtle messaging in the image and a clear agenda. It doesn’t give away too much.

breastfeeding tips



I attribute the success of this pin to the bold imagery involved. I made it by finding a simple photo, outlining the basic lines in Photoshop, and filling it in.

12 mom to mom naptime tips for active toddlers. These naptime tips for toddlers are practical, easy to implement and have saved my day many times!


Once again, a bold image that I took (but it could just as well have been stock) gives a clear message, with the text supporting it in a noticeable way.


Yes, you can DIY your logo! Read these 15 tips for making a good logo to design a professional image - even if you're not a professional!



This one is mostly text, with a quickie Photoshop background I made. And it’s bringing me hundreds of visitors daily.


How to make DIY heart friendship bracelets - a budget friendly and time friendly craft - perfect for valentines day!!


And finally, to include one of my best craft posts, this one has been bringing in consistent traffic too. It’s from Valentine’s day, but due to NOT being branded that way, it is still alive and thriving. I did not have a good vertical image, so I made a collage without the steps…


Some bad examples: 

Yup, there was a time before I “lived and learned”. Here are some of my lessons I learned the hard way:


tips for selling on etsy



This image totally sums up the post… but a little too much! It gets repinned a lot, but people have little motivation to click through.

tips for selling on Etsy


This links to the same “top tips” post, but does NOT sum it up. It gets little in the way of visits to my blog, but has plenty of repins.


SEO on Etsy


And finally, this gives away a little too much… While I would still include these graphics in my post as they are GREAT visual references, on a blog that tries to be as visual as possible, I would not rely on them as my Pinterest image.


And one final tip for today:

Think of the perfect Pinterest image as the “cover” of your blog post. It sums up its story in a clear, aesthetic way, but doesn’t TELL the story!


Do you have any tips to add, any success stories, or questions? Comment below!

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  1. Awesome post! In a way, I have done a mini-version of your “don’t tell the whole story” advice with when I comment on blog posts. I always used my own name. Why not? I am the commenter. Then recently I asked myself “will they ever remember my name?” and “how will that help them remember my BLOG?” So, I have started to enter my blog’s name in the “name” field on the comments. They can find out that I am the one writing it when they get there. FIRST I want them to GET THERE!!!
    Pinned this, of course … but also STUMBLING (my new favorite tool)
    Have an awesome week! … Sinea

    1. Thanks 🙂 I remember your blog name! Don’t think I can forget. I should update it with some of my newer pin images that have outperformed those listed! The advice remains the same, though I have better examples 😉

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